Every business needs an engaging and persuasive copy, especially because of today’s tough market competition. However, not every business owner or CEO can successfully write it. You might be thinking about writing your own copy or perhaps letting your employees do it, but this can only be a waste of your resources if you or your team are not skilled enough. Therefore, the role of a copywriter is important these days.
Hiring a professional copywriter can be the more favorable option because you will be sure to get the most out of your investment – and that is an impressive, brilliant output that will help your brand become known to everyone.
But with thousands of freelance copywriters in the world, choosing who to work with can be a daunting task. Go with someone who has the right writing experience and an excellent portfolio, and who properly knows how to charge for copywriting services.
Here are the top six qualities you must look for in a copywriter to help narrow down your options, as shared by a distinguished professional writer in Dubai:
Reliability is an essential factor when looking for a copywriter. The copy you need must be done on or before your given deadline. You don’t want to hire someone who misses the deadline for the articles you need or any scheduled meetings.
Before hiring a copywriter, emphasize reliability. Be upfront with the potential candidates about it. When people know what to expect, they are more likely to give you the best service.
2. A good listener
A good writer must adapt to your needs. Stay away from someone who thinks the client is ignorant, while he is the expert. Besides, you know your products and services, along with your potential clients, inside and out. Also, you know what copy is beneficial for your business. Work with a content creator who listens to your opinions and insights, and then works to satisfy you.
A good copywriter will ask you thoughtful and probing questions to accurately determine your needs. If you are new to hiring copywriting services, you may be hesitant to speak with the writer because you don’t know what to tell them about your business. But an excellent copywriter knows how to build your conversations and gather the right information from you. For instance, you will be asked about your target audience, what type of copy you prefer, and what feel the copy must have.
Furthermore, the writer may suggest modifications to your intended message to make the copy more appealing and engaging. So make sure to listen to their opinion as well.
3. Well-versed in your industry
As in other fields, there are specialists in copywriting. Some specialize in technical products, while others in health facilities and supplements, for example. If your product and services belong to the health and fitness industry, you want a writer who knows the language in this field and what will entice your target audience. You don’t want someone who is a newbie to your industry or has a contradicting awareness of what you are offering.
Still, some copywriters can adapt to different audiences. So it would be best to get samples of the writer’s output and determine if his skill matches what you need. You can also ask the writer to create a sample based on your requirements and check if the output satisfies you. You may need to pay for this, but it will certainly be a worthwhile expense if it means the writer will get your message right.
Aside from being open to feedback, excellent writers must be capable of defending their ideas whenever appropriate. They must explain clearly how they arrived at such decisions, but not in an aggressive way.
As a client, you must also accept the fact that you can’t always be right. An effective content creator knows what action to take to open a conversation where you and your team can present your valuable insights.
5. A good reader and researcher
Reading is an excellent way to master a wide range of things. A good writer always finds a way to improve their knowledge about their clients, and one method is by constantly reading up on the latest industry trends.
Aside from being good at reading, choose a writer who is also good at doing research. In addition to online searches, the writer should also be proficient at interviewing the key persons in your organization to derive the exact information that your brand wants to convey.
Skills and experience are crucial considerations when hiring a writer for your company, but being likeable is also imperative. Interactions and engagement will often be required, so hire someone who can mesh well with your company culture and values. You should be comfortable working with them whenever you need their copywriting services.
Well-written copy, which your business can use on a range of platforms, is crucial for reaching your potential clients worldwide. But you can’t hire just any person to write on your behalf. Look for these qualities so you can end up working with someone whose professional goals align with yours. Good luck!
About Author: Hisham Wyne
Hisham Wyne is an award-winning copywriter, brand consultant, and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.